Privacy Policy

Last updated: May 2026

At Loft and Line, we are committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you visit our website or place an order with us.

1. Information We Collect

We may collect the following types of personal information:

Contact information: name, email address, phone number, and delivery address
Payment information: processed securely via our payment provider — we do not store card details
Order information: purchase history and order details
Technical data: IP address, browser type, and browsing behaviour on our site (via cookies and analytics tools)

2. How We Use Your Information

We use your personal information to:

Process and fulfil your orders
Communicate with you about your orders and queries
Send marketing communications (only with your consent)
Improve our website and customer experience
Comply with legal obligations

3. Sharing Your Information

We do not sell your personal information. We may share it with trusted third parties only where necessary, including:

Courier and fulfilment partners to deliver your orders
Payment processors to handle transactions securely
Analytics and marketing platforms to help us improve our services

All third parties are required to handle your data in accordance with applicable privacy laws.

4. Cookies

Our website uses cookies to enhance your browsing experience and gather analytics data. You can manage your cookie preferences through your browser settings. Disabling cookies may affect certain features of our site.

5. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law.

6. Your Rights (POPIA)

Under the Protection of Personal Information Act (POPIA) and applicable privacy laws, you have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your information (subject to legal obligations)
Opt out of marketing communications at any time

To exercise any of these rights, please contact us through our website.

7. Security

We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure.

8. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. Continued use of our website constitutes acceptance of the revised policy.